REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed an acquainted pattern: earn continuously, save strongly, buy a home, and plan for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, well-being, an

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